BRANDING | LOGO DESIGN | BOOK DESIGN | PACKAGING
Branding, typography, design and product research for the GBSB 2016 / 2017 style guide. The goal was to modernise the look and feel of the brand, in order to pull in a wider diversity of viewers. The logo was inspired by a cotton reel, an absolute necessity for any sewer, this created the starting point which influenced the packaging design, and the strapline, 'It starts with a Stitch', and the creation of fun stitch patterns which created bold designs. The newly freshened up brand, was then implemented into the design of the series tie in book.
Created whilst working for Allies Design Studio
